the Brand New
Copy Shoppe

Words that engage, persuade & sell

The brand new occastional copy blogge

Say hello to our new friends at La Fontaine De Chocolat

We'd like to introduce you to our new friends and clients at La Fontaine De Chocolat. If you're planning a party, wedding, event or product launch any time soon, you totally need to check these guys out because they will make your party rock!

Click here to discover what we really think of them…

5 common design errors that will ruin your copy

Written as part of our Copy Clinic series for The Web Design Forum, this article will teach you:

  • Why size matters
  • How to keep a margin for success
  • Customers don't like claustrophobia
  • The wrong picture paints a thousand bad words

Among other very useful things.

If you've just taken delivery of some potent copy, read this before uploading to your website.

5 common design errors that will ruin your copy

Trash-proof emails in 5 easy steps

Another choice cut from the Copy Clinic series over at TWDF. This little gem shows you how to:

  • Gain prospects trust
  • Play to email’s strengths
  • Be personal
  • Ask for their business

Read the full article Trash-proof emails in 5 easy steps

5 things you can do today to at least double your conversions

From the Copy Clinic archive at The Web Design Forum comes this wee primer on increasing sales and conversions. This article includes:

  • Presenting your copy to maximum effect
  • Making your writing more readable
  • Why the organ grinder is better than the monkey
  • And other marketing gems

Check it out here 5 things you can do today to at least double your conversions

The perfect About Me page, in 5 minutes

Another Copy Clinic extract, showing how to improve your about page beyond recognition with this 5 minute makeover. Get ready to learn:

  • Building a window instead of a wall gives clients the insight they're looking for
  • The picture that helps build trust
  • Telling a story puts prospects at ease
  • They're waiting for you to make an offer

Discover how to write The perfect About Me page, in 5 minutes

Write copy like a sex machine

Want to know why James Brown, godfather of funk and dance tornado would have made a brilliant copywriter? Doesn't everyone?

This article from the Copy Clinic series teaches you:

  • How to get their permission
  • The role of repetition
  • How rhythm affects sales

Get yo groove on here Write copy like a sex machine